Your landing page can make or break your SaaS startup.
I’ve seen too many great products fail because their landing pages confused visitors instead of converting them. Your homepage might get 30 seconds of attention. Maybe less. That’s all the time you have to convince someone your software is worth trying.
The good news? You don’t need to be a designer or developer to create pages that convert. The right landing page builder makes all the difference. Today, I’ll walk you through the four best options for SaaS startups.
Why Your SaaS Landing Page is Different
SaaS landing pages aren’t like other business websites. You’re selling software, not physical products. This creates unique challenges.
Your visitors need to understand what your software does. They want to see it in action. They’re probably comparing you to competitors. And they’re hesitant to give you their email address, let alone their credit card.
Think about the last time you signed up for a software trial. You probably visited several pages. You read reviews. You watched demo videos. This buying process is complex.
Generic website builders don’t handle this complexity well. You need specialized tools. Tools that understand how SaaS sales work.
The Top 4 Landing Page Builders for SaaS
1. Unbounce: When You’re Serious About Testing
Best for: Startups that want to optimize everything
Unbounce feels like the professional choice. It’s been around since 2009. Thousands of marketers use it daily. There’s a reason for this popularity.
The platform excels at one thing: helping you test different versions of your pages. Want to try three different headlines? Easy. Need to test two pricing strategies? Done in minutes.
What makes it special:
- Over 125 templates (many designed for SaaS)
- Advanced A/B testing tools
- Detailed analytics that actually make sense
- AI that suggests improvements
- Pop-ups and alert bars for extra conversions
The reality: It costs $99 per month minimum. That’s steep for early-stage startups. But if you’re getting decent traffic, the optimization features pay for themselves.
Real example: A project management SaaS used Unbounce to test their headline. “Manage Projects Better” converted 23% higher than “Project Management Software.” Small change, big impact.
2. Leadpages: The Swiss Army Knife
Best for: Startups wanting everything in one place
Leadpages tries to be your entire marketing department. Landing pages, email marketing, lead nurturing—it’s all there. For small teams, this makes sense.
What you get:
- 250+ templates across different industries
- Built-in email marketing tools
- Customer journey tracking
- Direct integration with Facebook and Google ads
- Simple checkout pages for paid trials
The catch: It’s good at many things but not exceptional at any one thing. The email marketing works fine. The landing pages look professional. But specialists might want dedicated tools.
Pricing: Starts at $49 monthly. Fair for what you’re getting.
Real example: A CRM startup uses Leadpages for their entire funnel. Landing page captures leads. Email sequences nurture them. Checkout pages convert trials to paid plans. One platform handles everything.
3. Carrd: The Budget-Friendly Champion
Best for: Bootstrapped startups and MVPs
Carrd feels different from the other options. It’s simple. Almost minimalist. But don’t mistake simplicity for weakness.
This platform proves you don’t need complicated features to convert visitors. Sometimes, less is more.
Why it works:
- Super easy to use (you’ll figure it out in 10 minutes)
- 100+ clean, modern templates
- Fast-loading pages
- Works perfectly on mobile
- Costs almost nothing
The limitations: No A/B testing. Basic analytics. Limited integrations. But for many startups, these limitations don’t matter.
Pricing: Free version available. Pro plans cost $19 per year. Yes, per year.
Real example: A startup building AI writing tools used Carrd for their MVP launch. Simple page, clear message, email signup form. They validated demand for $19. Hard to beat that ROI.
4. Typedream: The Modern Choice
Best for: Design-conscious startups
Typedream feels like the future of landing page builders. It works like Notion but creates beautiful websites. If you’ve used Notion, you’ll love this.
What stands out:
- Block-based editing (drag and drop, but smarter)
- Modern, professional templates
- Built-in analytics
- Team collaboration features
- Great mobile experience
The vibe: Everything feels modern and polished. If your target audience is young or tech-savvy, this aesthetic advantage matters.
Pricing: Free plan gets you started. Paid plans begin at $15 monthly.
Real example: A fintech startup chose Typedream because their pages looked more professional than competitors. Sometimes, perception drives conversion as much as functionality.
Side by Side Comparison
🚀 SaaS Landing Page Builders
Find the perfect platform to convert visitors into paying customers
| Features |
U
Unbounce
Conversion Expert
|
L
Leadpages
All-in-One
|
C
Carrd
Simple & Cheap
|
T
Typedream
Modern Design
|
|---|---|---|---|---|
| Templates | 125+ Professional | 250+ Variety | 100+ Clean | 50+ Modern |
| A/B Testing | Advanced | Basic | None | Basic |
| Email Marketing | Integrations | Built-in | Integrations | Integrations |
| Custom Code | Full Access | Limited | Limited | Yes |
| Mobile Ready | Auto-Responsive | Auto-Responsive | Auto-Responsive | Mobile-First |
| Analytics | Advanced | Comprehensive | Basic | Built-in |
| Team Features | Yes | Yes | No | Yes |
| Starting Price | $99/month | $49/month | Free / $19/year | Free / $15/month |
| Learning Curve | 2-3 hours | 1 hour | 15 minutes | 30 minutes |
| Overall Rating | ||||
| Best For | Conversion Optimization | Complete Marketing Suite | Budget-Conscious Startups | Modern Design Focus |
| Get Started | Try Unbounce | Try Leadpages | Try Carrd | Try Typedream |
What Each Platform Costs You
Let’s talk real numbers:
- Carrd: Free to $19/year. Perfect for testing ideas.
- Typedream: Free to $15/month. Great value for growing startups.
- Leadpages: $49/month minimum. Worth it if you use all features.
- Unbounce: $99/month and up. Investment in serious optimization.
Most startups should start cheaper and upgrade as they grow.
Getting Your First Page Live
Here’s how to launch quickly with each platform:
Quick Start with Unbounce
- Pick the “SaaS Free Trial” template
- Replace the headline with your main benefit
- Add your product screenshot or demo video
- Update the signup form fields
- Connect your email service
- Launch and start testing variations
Time needed: 2-3 hours for a professional result
Quick Start with Leadpages
- Choose the “Software Landing Page” template
- Customize colors to match your brand
- Add customer testimonials or logos
- Set up the email automation sequence
- Connect payment processing for trials
- Go live
Time needed: 1-2 hours plus email setup
Quick Start with Carrd
- Select a “Coming Soon” or “Product” template
- Write a clear headline explaining your solution
- Add 3-5 key benefits or features
- Insert email signup form
- Upload your logo and choose colors
- Publish
Time needed: 30 minutes to 1 hour
Quick Start with Typedream
- Start with a “Startup” template
- Use blocks to build your story
- Add interactive elements or animations
- Include social proof sections
- Optimize for mobile viewing
- Share with team for feedback, then launch
Time needed: 1-3 hours depending on complexity
Simple Rules for Higher Conversions
No matter which platform you choose, follow these guidelines:
Write like you talk. Avoid jargon. If your grandmother wouldn’t understand your headline, rewrite it.
Show, don’t just tell. Screenshots, videos, and demos work better than feature lists.
Make signing up easy. Only ask for email initially. You can get more information later.
Add social proof. Customer logos, testimonials, or user counts build trust.
Test on mobile. Most people will view your page on their phones.
Keep it fast. Slow pages kill conversions. Optimize images and avoid heavy scripts.
My Recommendations
If you’re just starting: Go with Carrd. It’s cheap and gets the job done. You can always upgrade later.
If you have some budget: Try Typedream. It grows with your startup and looks professional.
If you need email marketing too: Choose Leadpages. Having everything in one place simplifies your life.
If conversion optimization matters most: Pay for Unbounce. The testing features will pay for themselves.
Start Today, Not Tomorrow
Here’s what I want you to do right now. Pick one platform from this list. Sign up for the free trial or free plan. Choose a template. Spend 30 minutes customizing it.
Don’t aim for perfection. Aim for “good enough to launch.”
Your landing page will never be finished. The best SaaS companies constantly test and improve their pages. What matters is getting started.
The difference between successful and unsuccessful startups often comes down to execution speed. Start building your landing page today. Your future customers are waiting.